Conference Research

Medical conferences, be they physical, digital or hybrid, represent a considerable investment in terms of cost, time and resources. It can be very difficult for companies to assess their Return On Investment (ROI) and the impact of papers, symposium and posters presented at conferences. We partner with clients who seek to obtain an objective analysis of what delegates are taking away from conference presentations, or simply to gain competitive intelligence.

We have vast experience of applying different models for conducting conference research

depending on both the projects objectives and the “rules” of the conference organiser. For example, research might be conducted on the floor of the conference venue, offsite during the conference or by telephone or on-line before, during and following the conference.

“On the floor” research:

Medicys will, if permitted by the conference organizers, send a small contingent of interviewers tasked with gathering delegate opinions on specific conference stands, symposium, posters, presentation etc. Data collection is most often done on a tablet via a pre-programmed survey. This methodology allows to gather “in the moment” feedback.

Offsite face to face research:

Whereby a venue, close to the conference centre, is hired, and respondents recruited onsite to attend an individual face to face interview or a group session to discuss various topics in relation to the conference or their specialty. This is a great way to recruit Key Opinion Leaders (KOLs).

Telephone research:

Usually, a methodology used to assess delegate expectations before the conference and see how perceptions or beliefs might have evolved a few days after the conference.

Digital research:

Medicys creates app or web surveys which delegates complete pre-conference, during the conference, and post conference to gain insight on their perception, opinions and how those evolve as the conference approaches, is ongoing and/or closes.