Healthcare Market Research

We are specialists at delivering international market research studies for clients in healthcare related industries. Since 2002, our fieldwork experts have delivered well over 8,000 such projects, spanning more than 60 countries.

Our experts are conversant in all qualitative and quantitative research techniques, including the latest and most disruptive and can advise on which to use to meet objectives.

While our clients look and interpret data, we focus on the source of the data which is inextricably linked to the quality of people participating in the research. Properly sourced and well vetted research participants deliver the best quantitative and qualitative data necessary to produce actionable insight. We have created such networks of respondents, specifically:

Healthcare Professionals

Primary care physicians and nurses
Secondary care specialists and nurses
Retail and hospital pharmacists
Retail and hospital lab staff
Allied health professionals Patients
Chronic condition patients
Acute condition patients
Professional caregivers
Non-professional caregivers
Payers and Key Opinion Leaders (KOLs)
Local payers and KOLs
Regional payers and KOLs
National payers and KOLs
International KOLs
Payer advisors
Ex-payers
Health economists Pharma company employees
Reps
Scientists
Marketing
Medical Affairs
Engineers

With your objectives in mind, our in-country local experts will always rigorously assess sample size and composition, feasibility, and, taking into account country specificities, provide guidance on the most relevant methodologies to acquire quality data:

Qualitative

Telephone Depth Interviews (TDIs)
Web Assisted Telephone Interviews (WATDIs)
Video Depth Interviews (VDIs)
Online Focus Groups
Focus Groups, in market research facilities
Individual Depth Interviews (IDIs), in market research facilities
Individual Depth Interviews (IDIs), in field
Online Bulletin Boards
Communities Quantitative
Computer Aided Telephone Interviews (CATIs)
Computer Aided Web Interviews (CAWIs)
Opinion surveys
Case Record Forms (CRF) studies
Combined ATU + Case Record Forms (CRF) Studies

Related Work

See all Work

healthcare market research

Therapy Area: Respiratory diseases

Topic: RSV

Respondent Type: Caregivers

To speak with Caregivers of children with respiratory conditions to better understand their journey

Countries:

Sample Size: 7

Methodology: 5 day online bulletin board; 15-minutes per day for a total of 75-minutes

Services Delivered: Recruitment, moderation, debrief

healthcare market research

Therapy Area: N/A

Topic: Chronic pain. Parkinson’s and related disorders. Benign Prostatic Hypertrophy. Prostate Cancer. Erectile dysfunction. Heart failure Sudden cardiac death (prevention of), Heart valve problems

Respondent Type: Patients

To optimise Direct to Patient Marketing channel mix by robustly identifying prevalence, importance and influence of key channels / sources of information, influence and voice throughout all the stages of the patient journey from presentation of symptoms to diagnosis, to therapy considerations, implantation, post implantation and advocacy.

Countries:

Sample Size: 2000

Methodology: 20 mins online survey or 20 mins CATI

Services Delivered: Recruitment, moderation of CATI interviews

healthcare market research

Therapy Area: Surgery

Topic: Surgical devices

Respondent Type: Thoracic surgeons

Understand cancer localization

Countries:

Sample Size: 75

Methodology: 60 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Translations, recruitment, moderation, transcripts and management report

healthcare market research

Therapy Area: Infectious diseases

Topic: STIs

Respondent Type: Gynaecologists, urologists

Get a better understanding of the clinical and testing practices when it comes to Sexually Transmitted Infections (STIs), with a focus on Point-of-Care / near-patient testing

Countries:

Sample Size: 60

Methodology: 45 minute Web Assisted Telephone Depth Interviews (WATDIs)

Services Delivered: Recruitment