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Microbiology Laboratory Managers

International project with Microbiology Laboratory Managers, Hospital Purchasing Managers and "C-Suite" executives.

Challenge : Our client was looking to understand the potential of a new Viral Load Testing System. The targets required were a mix of Laboratory Heads/Directors/Managers, Purchasing Directors and “C-suite executives” which we translated as Senior Managers/CEO. Our client was interested in 3 EU markets, France, Germany and the UK. As some of these titles do not exist in Europe it is always essential to ensure a tight screener is obtained in order to ensure the respondent are able to contribute fully to the interview.

Process : Our client required n=15 respondents per market: n=8 Laboratory Heads/Directors/Managers, n=2 purchasing directors and n=5 C-suite with Medicys to moderate them as 45 minute Web Enabled Telephone Interviews.

Outcome : We had 3.5 weeks in field and successfully delivered the 45 respondents required for the project, all of whom met the inclusion criteria.

Feedback : The project ran extremely smoothly, the client was very pleased with the depth of insight the respondents were able to provide, the quality of the moderation and project management. The feedback we received was “thanks for delivering the project so smoothly and on time, it is a pleasure to work with you and our client is very pleased with the results.”

To download the case study please click on the link : WET’Is with Lab Managers