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IPF Patients and Physicians

Idiopathic Pulmonary Fibrosis is a relatively rare condition and our client was concrned we would not be able to recruit the patients needed for this Ethnography project

Challenge : Our client was seeking to conduct ethnographic research with pulmonologists and patients with Idiopathic Pulmonary Fibrosis (IPF). Idiopathic pulmonary fibrosis (IPF) is a rare and poorly understood lung condition that causes scarring of the lungs. The main challenge with this project was the recruitment of patients willing to participate in an Ethnographic interview. This was our first project for this client and they needed reassurance throughout that we would be able to deliver the project as promised.

Process : We successfully recruited the full sample of n=12 pulmonologists treating a combination of rare and common Interstitial Lung Disease and n=6 IPF patients. The research comprised of a 1.5 hour ethnographic interview and 3 day diary. Interviews were conducted in-office for physicians and in-home for patients. All interviews were videoed.

Outcome : We had 3.5 weeks to recruit the project before fieldwork commenced and successfully recruited the required respondents for the project, all of whom met the inclusion criteria. For this project we also provided the moderation and videoing as well as a full management report. All respondents fully engaged with the ethnography and all tasks were completed on time.

Feedback : The project ran extremely smoothly, the client was very pleased we were able to recruit the respondents so successfully. We were also complimented on the quality of the moderation and project management. Feedback received was that “We know this was a far from straightforward project, thank you for your help. We will certainly use Medicys again for future projects”.

To download the case study please click on the link : Ethnography with IPF Physicians and Patients